Reference Information
Title: Emotional Design
Author: Donald Norman
Publisher: 2002 Basic Books
Chapter 1: Attractive Things Work Better
Summary
This chapter discussed the way that emotions affect how human cognitive processes, including the fact that attractive things seem to work better, because people are happier with them and therefore more likely to ignore minor faults and keep an open mind. The author explained the three levels of processing (visceral, behavioral, and reflective) and different versions of focus (bottom-up and top-down).
Discussion
I thought it was very interesting that the happier a person is, the more broad-minded they are when approaching a solution. By this means of thinking, everything should be designed to be functional and to have aesthetic value, so that when there are problems with the product, the user is more likely to be able to cope with them.
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