Reference Information
Title: Emotional Design
Author: Donald Norman
Publisher: 2002 Basic Books
Chapter 2: The Multiple Faces of Emotion and Design
Summary
This chapter discussed the importance of emotions in design. The three levels of perception were explained (visceral, behavioral, reflective), and how each affects design was discussed (appearance, effectiveness of use, and personal satisfaction, respectively). The way that objects affect memories, people's concept of self, and the personality of a product were all explained with examples.
Discussion
I find it interesting how the author is linking psychology of thought and emotion with design and the marketing of products. Many of the things he states are rather obvious, but sometimes he makes good points that I had not previously considered.
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